Friday, 22 February 2013

Woman and Beauty

Whilst out charity shopping the other day, I stumbled upon this little beauty magazine dated October 1942. It was priced at 99p, my heart leapt and I couldn't get the money out of my purse fast enough to pay for it.

It's not glossy like a modern magazine, well it wouldn't be would it, it was the middle of wartime. It is, however, filled with adverts and articles with tips in it such as how a young lady should dress for working in Government jobs (Jaeger coats and suits feature).

What particularly struck me about it though is how much more open about common ailments people must of have been then. I don't think you would pick up your copy of Marie Claire nowadays and find an advert for acid and constipation relief, would you?

Oh no, we're all superhuman nowadays, we rollerblade and climb mountains when we have our periods, and the horsemeat keeps us regular.

Anyway, there are some highly amusing articles in this mag, can you believe it's lasted 71 years? Brace yourself for some sharing very soon, some of it's far too good to keep to myself.


5 comments:

Anonymous said...
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pastcaring said...

I love old magazines! That one looks wonderful, looking forward to seeing what else is in there.
Have a great weekend, Louise! xxxxx

Liz said...

I love old magazines and the ads are fantastic. Great find!
Liz @ Shortbread & Ginger

Miss Simmonds Says said...

Hello! I really love this magazine... What an amazing find. Especially for 99p. Please share more! Xxx

Anya Jensen said...

Brilliant find - I adore the picture on the cover. Happy day - hope the sun is out where you are,
Axxx

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